Wordmark
Use in compact header, footer, and narrow layout contexts.
Brand resources
EARN Brand Guidelines
A public reference for partners, media teams, sponsors, and external designers using the Enterprising Africa Regional Network identity.
Official signature
Use the supplied artwork only.
Do not recreate or alter the mark. For production work, co-branding, signage, or print applications, work from the official artwork and consult the full brochure.
Globe emblem
Use only as an approved supporting brand element.
Corporate Name
Enterprising Africa Regional Network (Pty) Limited
Use the full name in formal references, sponsor materials, and first mentions.
Short Name
EARN
Use the acronym once the full name has been established or where space is limited.
Tagline
Connecting Africa for business
Keep the tagline intact and do not rewrite it in partner materials.
Palette and type
Core brand system
The brochure defines a tight palette and disciplined typography system. Keep materials clean, high-contrast, and recognizably EARN.
Approved Colours
External digital collateral should stay within the official blue, green, black, and their neutral supporting tones.
EARN Blue
#00AFEF
RGB 0, 175, 239
Primary highlights, line device, digital accents
EARN Green
#A2BB55
RGB 162, 187, 85
Support colour, maps, panels, environmental cues
Black
#000000
RGB 0, 0, 0
Wordmark, typography, high-contrast applications
Typography
Formal corporate use
Myriad / Myriad Pro
Use for professionally typeset corporate documents and approved print applications.
Electronic applications
Arial
Use Arial for email, web-based collateral, presentations, and other digital materials intended for broad compatibility.
Logo rules
How to use the EARN mark
The brochure allows only approved lockups and backgrounds. Keep the mark crisp, proportionate, and isolated from competing elements.
Do
- Use only official EARN artwork supplied or approved by EARN.
- Keep the portrait signature at or above 20 mm and the landscape signature at or above 30 mm.
- Maintain generous clear space around the mark and do not crowd it with text or partner logos.
- Use the full-colour mark on white or light neutral backgrounds, or the approved reversed version on black.
- Use Arial for web, email, presentation, and other electronic collateral.
Do Not
- Do not distort, rotate, stretch, or redraw the logo.
- Do not ghost the mark behind text or imagery.
- Do not change the typeface or substitute alternate logo lettering.
- Do not place the full-colour mark on strong competing colours.
- Do not recolour the globe, ring, line, or wordmark outside the approved palette.
Downloads and approvals
The official corporate identity brochure includes co-branding architecture, stationery, signage, electronic communication examples, and responsive website references.
Need co-branding help?
For sponsorship decks, press usage, event branding, signage, merchandise, or partner lockups, contact EARN before publishing.